Hello Alice by Sarah Watts for Ruby Star Society is a playful and imaginative collection inspired by the whimsical world of Wonderland.
Featuring teacups, cats, bunnies, mushrooms, and florals in bold jewel tones, the range balances nostalgia with modern design.
Each fabric tells part of the story — from afternoon tea mischief to magical forest wanderings.
Printed on 100% premium cotton, these fabrics are perfect for quilts, bags, apparel, and home décor projects.
Whether you’re mixing bright feature prints or subtle coordinating blenders, Hello Alice invites you to stitch your own adventure down the rabbit hole.
Please note that colours may vary slightly due to differences in screen settings and lighting.
The price shown is the cost per 5cm strip. The minimum purchase is a quantity of 4 (20cm), then available in 5cm increments.